Monday, April 30, 2012
Nomi Network Fashion Corner: Earth Day Chic
While these fashion icons promoted sustainable style, other leaders in the fashion industry launched eco-conscious lines. H&M launched a Conscious Collection with glamorous looks made from organic cotton, organic hemp, and recycled polyester. H&M is one of the biggest users of organic cotton. According to a Huffington Post article, H&M head designer Anne-Sofie Johansson expressed H&M’s vision to “make more sustainable fashion affordable and accessible to more and more people around the world.” Many celebrities, including Michelle Williams, Kristin Davis, Viola Davis and Amanda Seyfried, have supported H&M’s Conscious collection by wearing pieces from the collection on the red carpet. From high-fashion icons sharing their passion for eco-conscious style to affordable looks at H&M made with organic materials, Earth Day offers a chance for fashionistas to express their environmental concerns and encourage others to celebrate Earth Day, and every day, with eco-friendly style. With more consumers requesting sustainable items, the fashion industry must follow the growing demand for environmentally-conscious garments and sustainable production practices. It’s small step, but it’s a start.
For more on Earth Day fashion:
- Sachi Pettit